Web Design & Development
There are many reasons why a business may need to review how a website was designed and developed.
- The website may be static 'brochure-ware' and fail to convert visitors into clients.
- The original website may have been launched before the advent of mobile responsive design.
- The company may have outgrown their existing website and be chasing significant growth.
- There may be an interest in refreshing an image or targeting a specific market.
Design is an important part of any successful digital asset; 75% of online users admit to making judgements about a company's credibility based on the website design. These opinions are formed in just 0.05 seconds.
Many companies have not even considered or explored the benefits that website development can bring to their business. Web development is often the difference between a website that qualifies business leads and one that is purely an information source for visitors.
Customer Onboarding, otherwise known as the Account Opening Process, is the controlled step-by-step information transfer that new customers must go through in order to open an account with your business. There are many businesses that still require the submission of paper forms in order to provide services to the customer.
Many brands lead consumers down confusing purchase paths or provide generic 'one size fits all' processes that don't personalise the experience for the applicant. Perhaps one of the most frustrating customer experiences with application forms is having to enter information that the business already has.
Savvy businesses consider how to use digital technology to simplify, break down and personalise the account opening process; saving their customers time and making the experience more enjoyable. This applies equally to direct retail investors, advisors and distributors of your products.
Online Customer Experience
A "customer only" area of a website can offer your business a powerful opportunity to grow and retain your existing customer base. Too often this valuable opportunity is missed because data providers supply customer-facing account software through online portals. Reach believes that any customer or market-facing website should be delivered by a specialised Digital Agency that can tailor the experience for your business.
The problem with systemic data interfaces is that the experience for the customer simply feels generic. While account information may be personalised, the business has no way to communicate with their online customers leading to very little or no customer service, let alone a unique experience.
Reach work in conjunction with many clients and their data providers to strategically use their site to improve engagement with existing customers. We help businesses to deliver customer service online and achieve objectives for market differentiation, retention and growth.